Black Friday Preparation: A Guide on Creating Short Videos
As Black Friday approaches, short videos continue to be the most crucial method for sellers to engage in content-based commerce. For sellers aiming to produce high-quality or even viral content, what are the standards for high-quality content, and how can you quickly master them? This guide offers practical advice to help sellers achieve significant sales during the big promotion.
- What Types of Short Videos Perform Best for Selling Products?
Short videos generally fall into three categories:
- Multi-image slideshows (including basic slideshows and product detail slideshows)
- Product showcases (basic product demonstrations or detailed reviews)
- Live demonstrations (featuring a person showcasing or reviewing products in detail).
Among these, detailed reviews by real people perform the best. Moreover, the average GMV (gross merchandise value) of real-person review videos is far greater than that of other types.
- What is a High-Quality Short Video?
For a video to be considered a high-quality e-commerce video, it must pass through three levels of filtering:
- E-commerce Intent – Does the video clearly aim to sell products?
- Strong Appeal to Consumers – Does the video create a desire for the product?
- Specific Labeling – Is the video correctly tagged for its product category?
Videos from various industries that perform well often share some key traits:
- Featuring real people
- Providing multiple reviews
- Showcasing product details
- Boosting the Quality of Your Short Videos
To enhance your video content, ensure it provides clear purchase pathways, such as embedded links or verbal cues directing viewers to a specific store.
Tools for Easier Short Video Management
The platform offers various tools to assist sellers in content creation and analysis:
- Inspiration Tool – Sellers can browse other videos from similar stores, explore popular videos, hashtags, and music
Seek inspiration from relevant categories of your choice
Check out video inspirations and filter them based on similar affiliate marketing, sales, and views
Learn from other sellers who are performing well
Find out which top hashtags you can apply in your next video
Source for top ranking music that you can add to your next video
- Content Creation Tools – Easily generate videos with the aid of automation tools to apply product snippets, video templates, and live highlights
Select products and turn them into product clips in your videos
Leverage on the wide selection of video templates
Turn highlights from your LIVE sessions into video snippets
*Note: Only available for LIVE with at least 300 views
- Content Data Insights – Metrics like view counts, product exposure, click-through rates, and GMV can be easily accessed for performance tracking.
