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Detailed Guide to Start an Online Fitness Class Platform

by meryemrai
Online fitness platform

The Dalai Lama has rightly said, ‘Happiness is the highest form of health.’ Ever since the outbreak of Covid, people have become more conscious about maintaining a healthy lifestyle. Most of them prefer working out from the comfort of their homes. Hence, there has been a rise in the popularity of online fitness programs all around the globe. Do you know the market size of the global health club industry is 96.7 billion USD? The Statista study suggests that there are 201k health and fitness clubs worldwide. Have you been planning to launch an online fitness platform of your own? Fret not! In this article, we are going to discuss how to create live stream, fitness classes. Stay with us and read on! 

Difference between the live streaming platform and pre-recorded workouts 

Well, as the name suggests, a live streaming platform helps you create and share videos in real-time. All you need is a strong internet connection and a smart device. On the other hand, a pre-recorded workout video is recorded in advance so that it can be broadcast and played later. When it comes to starting your online fitness business, there are different reasons you would want to choose live-streaming sessions or pre-recorded videos. Let’s have a look at them one by one. 

Select a live fitness streaming platform if: 

  • You want your program followers to stick to a routine and be more serious about their workout sessions. 
  • You are looking for one-on-one interaction with your platform customers in real-time. 

Select pre-recorded workout videos if: 

  • You want to edit the content that you are providing to your customers and present your best version. 
  • You want to make it more convenient for audiences to watch your videos. Pre-recorded workouts provide the customers with the option to exercise at any time of the day, thereby, offering them better flexibility. 

How to start live stream fitness classes

Have you been wondering how to start live streaming fitness classes of your own? We are here to help! In this section of the article, we are going to discuss some of the essential aspects that you need to keep in mind for making the best online fitness streaming platforms that can attract customers. Keep reading! 

  • Choose the right type of online fitness program 

The first step to establishing a successful live streaming fitness platform is to chalk out your business type. You need to decide what type of fitness services you’ll be providing to your customers. This will help you in taking further essential business decisions like what set of budget you would be requiring or the necessary resources to start your platform. There are multiple types of online fitness programs that you can choose from. Some of the top examples include cardio, aerobics, HIIT, pilates, strength training, and much more. We’d recommend that you choose a type that is your strong area and the one that you can broadcast with confidence. 

  • Select a suitable on-demand online fitness platform 

The next important step is to figure out the right platform that you would leverage to stream your videos in real-time. Zoom, Facebook Live, Instagram Live are some of the top platforms that you can choose from. You can also select a fitness video monetization platform for yourself. With that, you can explore different ways to make money in the fitness industry

  • Develop a customized fitness streaming platform

Personalization is the key to winning your customers’ hearts. Try to give your fitness program the look and feel that reflects your business personality. Make sure to have your own unique branding including logo, headers, beautiful video thumbnails, and other relevant details. 

  • Pick the fitness video monetization model

Selecting the right business model is also essential for the growth of your platform & make money in fitness industry. There are two types of revenue models that you can choose from. 

  • Pay-per-session 

Customers need to pay a certain amount of fee to view any individual session. 

  • Subscription model 

Customers are required to pay a monthly subscription fee for accessing videos. 

             We recommend the subscription model for your business as it can provide you with a fixed monthly income. It opens the way for more stability and allows you to focus on expanding your fitness business. 

  • Optimize your live streaming platform 

Make sure to create the right setup for your platform. There should be good video and audio clarity. Your platform should be compatible with all kinds of devices and all videos should load quickly and easily. Leverage the right microphone and speakers to record or stream your videos.

  • Secure online program 

Make sure to support your platform with end-to-end encryption to protect your clients’ essential data. This helps you build reliability among your customers. 

  • Promote your live streaming platform 

You must market your live streaming platform. Maybe, just before the launch of your platform, you can design a virtual countdown to create some amount of excitement among your potential customers. Come up with fitness app teaser videos and pre-registration forms to attract the attention of more people. 


We hope our article helped you understand all the details revolving around 

the development of an online fitness class platform. Online fitness programs are certainly projected to grow even more popular in the near future. So, what are you waiting for? Launch your online fitness platform today and march towards your business success without any delay! 

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