Most businesses have taken their corporate events to the virtual conference platform after a series of restrictions were imposed by respective governments to tackle the ongoing pandemic. When lockdowns were imposed in the first quarter of 2020 and people were asked to stay home to stay safe from the pandemic, many thought that virtual events were only a temporary fix and everything would be back as usual. But the subsequent months proved that we were wrong. Even at the end of about 18 months many towns and cities across the globe continue to fight the pandemic with no complete relief in sight yet. Thankfully, virtual event rentals Toronto and virtual event company Toronto have risen to the occasion to help businesses, workshops, sports leagues, and meetings with community or business partners.
While vaccines have been rolled out in many parts of the world, and in-person events are showing signs of returning, we may still need to wait for several months more before greeting the attendees with a warm shake-hand. Or, the shake hand culture may disappear giving way to the ‘Namaste’ culture prevailing in many Asian communities.
Virtual vent services and Virtual conference platforms are growing in popularity
Virtual event services have come as a big boon for businesses and other event organizers. Apart from businesses, we have sports events, workshops, community meetings, etc. all of which need a platform to communicate with their target audience. Even families are taking to live streaming of small events like birthday parties to keep families and friends united and in good spirits. Businesses have already started enjoying multiple benefits of virtual event services and tech companies are at the forefront of this transition. Other segments that have not harnessed the power of virtual conference platforms will also join the bandwagon soon, perhaps out of sheer necessity.
In 2018, the events industry across the globe carried a value of over $1,100 billion. Therefore, the switch to virtual events platform is an abject necessity to prevent colossal financial losses by transforming and adapting to the current uncertainties. Consequently, even major organizations have taken to live streaming their speakers, giveaways and raffles, and virtual demonstrations of products. Interestingly, some event organizers even found great value in virtual events with some events even outperforming the physical events. Some of these event organizers were skeptical at the start but baffled when they sat down to analyze the feedback they received after the event. They found that experience of the attendees was as good as or better than the physical events.
Should you embrace virtual events?
Well, this question may be a bit silly in hindsight since most of us do not have another option. With a large number of people getting vaccinated against the pandemic, in-person events may return, albeit, slowly. At the start of the pandemic, the events industry predicted that virtual events were only temporary, but later days did not support such optimism. Today, event organizers who have tasted success from virtual events are more likely to continue on virtual conference platforms, particularly because embracing virtual events is a case of more for less.
