SEO positioning of 2022 to take your website to the top
seo positioning – tools With the new year, new ways of working SEO positioning arrive. With this 2022 you may have been alarmed and agitated because of recent Google algorithm updates. And it is that when we enter any online project, if it does not adjust correctly and quickly to the new models marked by Google, it will be outdated and we will not appear efficiently.
SEO positioning in Dubai or in any other city in the world, like other search engine tools, is in constant evolution and there is no choice but to adjust to these changes and meet the requirements set by Google created for the progress of improving the experience. of user. It is important that we understand how to apply SEO techniques on platforms such as Amazon, Ebay or YouTube and on social networks, in this way we will create a much more effective message since some users resort to these search engines directly.
2022: Follow the new trends in search engine optimization
This year has come full of new preferences and techniques that end up taking hold, so it is important to insist on them and get to know them
For example, Search and Visual Search are the SEO preferences that are going to make the most impression in 2022. The reason is that it is estimated that users are going to carry out the same number of voice and visual searches as they do online searches. text.
These searches are made possible thanks to the massive consumption of the smartphone and its characteristic personal assistants such as Google Assistant, Lens, , Siri and Alexa.
You will already know that the role played by mobile is essential in your current SEO strategy, and it is evolving when it comes to performing searches and positioning different content. The more visibility you get in Seo in Apps, the better for your business and new consumers.
It is likely that until now you have been focusing your SEO strategy only on Google with best freelance SEO consultant Dubai. Well, this year it will be completely necessary for you to change your way of thinking and explore other options to implement your strategy in different search engines to benefit from more effective visibility in organic results from places like YouTube, Ebay, Facebook or Instagram and Amazon.
What are the new WEB positioning techniques for 2022?
Mobile First, don’t forget!
If your website is not yet adapted to mobile devices, you are not doing things right. By not being conditioned, Google will penalize you and many potential customers who want to visit the web will not be able to and the bounce rate will increase. Today it is not understood that there are websites that cannot be seen on the smartphone.
Mobile web browsing must be just as effective as on desktop. We must bear in mind that the percentage of searches on our mobiles already exceeds those we carry out on the computer. You should know by now!
The novelties and preferences such as visual search, voice search and SEO for apps make this device a very good tool for SEO.
Voice Search and Visual Search, SEO techniques in 2022 that we cannot ignore
The Search and Visual Search are searches and visual searches, these are consolidated and their development advances without limits thanks to the figure of personal assistants such as the Assistant or Siri.
Voice Search
The foundation of SEO positioning and content is to provide answers to doubts, restlessness and address any doubts that users may have. And as you can imagine, it is much easier for them to do searches by by image than by typing all the text, in this way they get an instant response with less effort.
With the advent of home personal assistants and the advanced evolution of those on our phones, voice search has reached unforeseen growth. It is believed that this type of search will be equal to or exceed the written ones. This is why we can consider it as one of the SEO positioning trends this 2022.
This 2022 you will see an increase in home assistants: We are talking about the Amazon Echo and Google Home. search will consequently increase and changes in search engines are expected.
The search engines that we know today will be outdated and these will show great adaptability to search.
This is why your website must be adapted to new changes such as the absence of the SERP or being the owner of the zero snippet.
If you are wondering how you can take action on this matter, we must mainly incorporate the markup language so that the search engines examine the content made, this will be dictated aloud by these advanced devices,
it will be based on the Keywords and the previous optimization done.
If you have the speakable element, you will activate the assistant and you will be able to give more visibility to your content.
We must understand that this will bring high competition with non-visible interfaces and that it will not be a piece of cake.
Visual Search
Users have changed, their preferences are not the same and now they are more comfortable than ever, an image or a video is more relevant than reading boring texts. Search engines know this,
that’s why there is image search, which together with our phone’s camera makes another, more practical type of search possible.
By being able to take a photo of any product, the search process becomes easier, not to mention the speed with which we can acquire it, all this is thanks in part to Google Lens.
If you have an ecommerce, we recommend having a good strategy to position your products or services in visual search that incorporates optimizing images and their inclusion in the different sitemaps.
We also remind you that if you do not practice these SEO techniques you will not achieve a marked differentiation from the competition and your conversion rate will drop.
SEO on Amazon, the great SEO trend 2022
Something you should do if you have products online is to look at where users go even before Google, and the answer is Amazon,
so we will apply SEO techniques to this portal as well with best SEO company in Egypt we can help you.
This is why having an effective positioning of your products on Amazon is so necessary.
Therefore, having a good positioning of the different products on Amazon is essential, let’s see how to start:
What aspects should I take into account for a good SEO positioning practice?
Amazon uses a series of indicators, which will make it show your product first, and isn’t that what we want?
The Keywords, the number of ratings of the different products, the quality of your images, the price or the amount of sales are aspects that Amazon takes great care of and you have to be aware of them.
The original content is still the key to position a website
seo positioning – mobileThe quality of the content is one of the most important SEO strategies that you must take into account. Why?
There are many indicators to have a good position in Google but the quality of our content is one of the most important elements to position your website on the Internet since for search engines, that the content responds to the questions of the users and that is of some length, it is essential.
Something that will also help us not to deviate from the path is a specific planning to meet your short and long-term goals.
If you publish quality content regularly, you will surely get a greater presence, increase traffic to your own website or get users to stay longer.
We recommend that you do not use highly competitive keywords if it is beyond your budget and this task can be very difficult.
With long tail words you can be more specific, even if there are a smaller number of total searches.
Remember to keep an eye on elements such as video or infographics that are on the rise and you cannot afford not to incorporate them into your strategy this 2022.
Videos for SEO and SEO for Youtube
The video cannot be missing in your content strategy and thanks to it you will have more possibilities to position yourself. Let’s see some example:
We could use an SEO tactic for YouTube to gain positions on the results page and above all to improve the user experience.
For this we can insert external links in the most specific and difficult to read content, with this we will increase the SEO
Some options that they offer us to incorporate into our strategy is to do video marketing, the possibility of analyzing keywords and making quality video content.
