Whiteboard animation has become a very popular form of communication. The idea behind whiteboard animations is simple: draw on a whiteboard or flipchart and record your drawing using a video camera. Nowadays, they are used for everything from corporate presentations to training sessions.
However, many people still don’t fully understand how they work or why they should use them. If you want to get the most out of your whiteboard animation, you’ll need to know the basics.
Misconceptions About Whiteboard Animation:
But despite their popularity, some people still have misconceptions about them. Some people believe that whiteboard animations are expensive, time-consuming, and complicated. Others don’t even know how to create one.
There are numerous benefits associated with using whiteboard animation in your marketing campaigns. For example, it helps to convey your brand message effectively, provides a fun way to engage your audience, and makes it easier for them to remember information.
However, some marketers believe that whiteboard animation is only suitable for certain audiences. They also fail to realize that whiteboard animation is not limited to just presentations or sales pitches. It can be used across multiple channels such as websites, social media, emails, etc.
Here are 15 common misconceptions about whiteboard animation.
1-Canvas size matters:
There are many misconceptions about canvas sizes that need to be cleared up before discussing animation. Therefore video production companies near me are especially true if you’re thinking about making your first whiteboard video.
You may have difficulty imagining how large your canvas needs to be when you think about canvas sizes. You might assume that you could make your video using any old blank space on your computer screen. But this isn’t always possible. Your canvas size will depend entirely on what device you are working on.
2- Animations Take too Much Time:
Animation takes time. A lot of time. It can take hours to create a single minute of animation. If you don’t want to spend hours animating each frame, you should probably stick to drawing.
There are plenty of free tools that allow you to start with whiteboard animation without investing hours into creating animations. You can use these tools to experiment with different techniques and learn from them.
3- Only children should watch an animated explainer video:
Animation is a type of art that appeals to individuals of all ages. It also draws the viewer’s attention much more quickly.
When most people hear the word “animation,” the first thing that comes to mind is “cartoons.” However, animation does not have to be childish or cartoony. Consider the amazing range of motion graphics that can be seen in today’s video programming, whether it’s live-action or animation.
4- Videos are exclusive to YouTube:
You only need to upload your video to YouTube. The rest is pure magic. Obviously, no. Whiteboard animation videos aren’t just for YouTube anymore. Your videos can be shared on various social media and promotional sites. Facebook, Instagram, Twitter, and even Vimeo are social media platforms.
However, YouTube is not the only platform that people use. If you solely upload your videos to YouTube, you may only be able to cover 40% of the market and miss out on the rest.
5- They are pricey:
They are not inexpensive, but compared to the cost of full video production for advertisements, animated explainer movies are both less expensive and, in some cases, more effective when used online.
Again, this is determined by the ability of a professional animation firm to produce a creative solution that meets the client’s needs and budget.
6- It Isn’t Essential for Marketing:
You are completely incorrect. Your explainer video might be your most effective marketing tool if done correctly. You don’t even have to wait for the video to go viral to gain from it.
Using the services of a whiteboard animation explainer video should be your first step in ensuring that your material reflects your beliefs and is effective for your marketing.
7- Professional Videos Should be at Least Two Minutes Long:
If your goal is to communicate your value to potential clients in as little time as feasible, then do so as quickly as possible. Why? Because people’s attention spans are short, you should try to communicate your benefits as soon as possible. People dislike watching long movies, especially if they advertise a completely unrelated business.
8- A Physical Presence of the Explainer Video Company is Required:
Sure, it’s understandable why someone would want to work closely with merchants who are physically close to them. Thankfully, we are no longer in the 1970s, and this is no longer necessary. We have instruments to view each other’s faces in Ultra HD, exchange detailed films, etc.
Furthermore, whiteboard animation working with someone in person does not guarantee that you will get outstanding outcomes.
9- It’s Essential to Include a Call to Action:
People nowadays can sense if you’re pressuring them to do something or not. Giving them value and discussing a solution to their problem can entice them to return independently.
10- It will be more beneficial to have your explainer video screenplay:
Many people qualify as whiteboard animation video script writers. They specialize in writing the explainer video’s stated screenplay.
11- The animated explainer film must be in three dimensions :
When it comes to making animated explainer videos, there are no hard and fast rules. The ideal technique to construct an animated explainer video is to have the greatest and most condensed explanation of the most complicated topic possible.
12- Search engines Do not Return any Animated Explanatory Videos:
You can find Explainer videos with animations all over the internet and in practically any search engine. Search engine optimization must be flawless. As a result, whiteboard animation explainer videos are no exception, and they consistently rank near the top of search results.
13- The explanatory videos elicit no laughs:
If you want to speak about one of your specialties in less than two minutes, you’ll need to be upbeat. Any animated explainer movie requires a sense of humor to memorize or comprehend.
Thus, a little humor can go a long way in efficiently processing and remembering an idea.
14- It’s only to generate leads :
Of course, the primary goal should be to increase business, but this should not be the primary purpose. Therefore whiteboard animation Videos can direct visitors toward purchases, generate awareness, and explain product usability or brand products.
As a result, lead generation should not be the sole purpose of creating a video.
15 – Must- Have A Website:
Instead of reading lines of information, a website visitor will watch an explainer film on the landing page to learn what your company does. It’s simple: video firms generate a 3-5 minute presentation to highlight the business’s worth.
Conclusion:
People have a common misconception when learning how to animate videos. You don’t need to animate everything at once. Start small. Create one character moving around. Then expand upon that idea.
Once you understand the concept, try animating two characters together. Keep growing until you’ve created an entire scene. Don’t worry about how long it takes to finish. Just focus on getting better at it.